... "a crazy idea, fabrics from the internet, a lot of patience, two good friends and creates something great out of it." Tobi and Piet tell how the idea for 22ender began in 2019.

Piet and Tobi, the two founders of 22ender, have known each other for over 17 years and have always done a lot together - whether hiking, partying or skating. For Piet, nature & hunting is a matter of the heart. Early on, he volunteered on farms all over Germany. He then infected Tobi with his enthusiasm for nature, and so at the age of 17 they went on a classic "farm vacation" together near Hamburg to lend a hand.

The story of 22ender starts in July 2019, when Piet and Tobi stumble upon sustainable products by chance while hunting.They discover a certain joy in aesthetics & sustainability, discussed a lot about it and finally come to the conclusion that they want to make a product together. Thus the idea for our rifle sling is born.

Initially, based on various testimonials, they agree on suede & loden as the main components of the straps. They immediately order these online. It quickly becomes clear that it is not as easy to embroider a decent and visually appealing red deer on the loden as they thought. Until then, a suitable tailor is found, which sews leather and an embroidery company, which sews deer on fabric, almost two months pass.

However, the first prototype does not look completely convincing. This first result spurred Tobi and Piet on to create the perfect belt. The extremely positive reactions of other hunters inspire the two, so that they can no longer let go of the idea. Thus, it is now clear that a suitable producer must be found, who represents the same values and also performs high-quality work. The search leads the founders through Portugal, Poland and other European countries, until finally someone can be found in the Ukraine.

Igor is sympathetic to Piet and Tobi right from the start, so the three of them decide together to make 22ender's next prototype.

The idea was already born when 22ender was founded, that two different colors for the embroidery are offered - orange and pink. When then the first prototypes of Igor arrive, his manual dexterity and the great quality of the straps provides us with absolute enthusiasm! But also the ambition & perfectionism is awakened, because now we want to make it into the Champions League of hunting fashion - and for that every little detail has to be perfect. All in all, it takes almost a year after the arrival of the first sling until Tobi and Piet have the final rifle sling in their hands. The project has proven to be more complex than expected, but the efforts of the challenge have been worth it.

"Now we can finally reap the rewards of now 2 years of work & heart & soul by being allowed to offer our belt for sale."
- Tobi, co-founder 22ender

After the feedback towards the end of 2021 is so stunning that the first delivery is sold out before Christmas, reorders are immediately placed with the producers.

Igor goes straight to work, but - you guessed it - the first European war in a long time is coming... Hard times are ahead for Igor. He flees his hard-hit hometown Kharkiv at the beginning of 2022. During the next weeks, the employees of 22ender keep in touch with Igor as much as the situation allows.
Belt production? - Secondary.

We certainly do not want to look for a new supplier. Igor is not abandoned. Together we discuss various solutions as to how things can continue. When, after several months of war, Igor is finally told that he can return home and produce more safely again, everyone is relieved.

22ender has kept his producer and can additionally support him financially in difficult times. He has his livelihood back to maintain at least some normalcy in his everyday life. From mid-August 2022 will also finally be delivered again - and it is rumored that this year the 2nd generation rifle sling will be presented in the form of a new design...